The shortage of recruits to the logistics sector is well documented. However, research revealed that one of the major reasons for the shortage of labour, in the sector, is the poor image projected by the industry.
Much of this is to do with the working conditions that exist. Working conditions refer to; pay, long and generally inflexible working hours, shift patterns, stress factors, working environment, supervision and career prospects.
Role models for the industry depicted in the press are often stereotypical and negative. Although the industry has a very public face, it is little known to those outside it.
So what are we doing about it?
- The Professional Development Stairway provides a published career framework for the industry establishing logistics as a positive career option with prospects for progression.
- Skills for Logistics has formed an industry group to debate and act on image issues. Drawn from marketing management throughout the industry this group will look at collaborative action that can be taken to start changing negative perceptions. Logistics is the "ugly duckling" of British industry – it’s time to start putting heads above the parapet and talking about all the positive aspects of the sector.
- 2006 will see the start of an extensive programme of work with schools aimed at presenting a positive image of the industry and the career opportunities it offers.
- Media programmes will continue to promote images of a logistics workforce that doesn’t have to be white, male and over 55.
- Provision of consistent and thorough information, advice and guidance about logistics careers.
